23A – Your Venture’s Unfair Advantage

What Makes You So Special?

• Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). 

1. Contacts in Ecuador that can give me products from Otavalo in less than 4 days.
2. Prior Experience on E-Commerce
3. Unique Products from Ecuador give me a competitive advantage over quality and differentiation
4.  I sell in multiple storefronts (eBay, Amazon, Etsy) 
5. I practice SEO to target other audiences
6. I donate 20% of my revenues back to support the communities that makes me social responsible to attract loyal customers
7. I have prior funds stored in my bank that can finance the marketing aspect before my business begins to generate many sales. 
8. I have the daily feedback of an expert on e-commerce and sales about my business. 
9. I give out different coupons and discounts every month, that has attracted many people to put items from my storefront into their cart. 
10.  The Andean textile market is very rare and I have low competition. 

• Conduct a "VRIN" analysis 
• Value: Each handcraft is very valuable because of its uniqueness, artisanal origin and handcrafted with alpaca wool and Orlon with a fusion of natural pigments that give the beautiful colors. 
• Rarity: There are few Andean textile markets available. Since they are in South America, they are very hard to get, but since I have contacts in Ecuador, I have an advantage over my competitors. 
• Imitability: It can be copied by people, but the quality of hand-crafted manufacturing is very hard. The people from Otavalo that create these pants have years of experience and their excellence is superior to those of a machine. 
• Non-substitutable:  

• After conducting the VRIN analysis, determine what your top resource is. Explain why it's more important to your venture than all of the other resources.

My most important resource is that I have contacts in Ecuador that facilitate import of these artisanal handcrafts and the promotion of Roses. Since I can have direct contact and re-supply, re-chose and order flowers without any incommodity, I have a far superior advantage than my competitors. I can resupply in just 4 days, and I sell premium roses from Cayambe, Ecuador amongst the best in the world with direct contact.