19 - Second Shot at Idea Napkin No. 2

1) You. 

I am from Ecuador and now study at UF, I have a lot of hobbies such as golf, DJ, soccer, Surfing, photography, and Yoga. I have two businesses of my own, paid my own tuition and follow the law of attraction in my everyday life. I see this business to grow and improve as time goes by, I enjoy the beauty of Andean textiles and I want to spread the word of Otavalo, Ecuador. These precious textiles are handcrafted by Indigenous communities and the world should know more about the colors, the form and the combination of materials that form these products. 

2) What are you offering to customers? 

I am serving some high-quality Andean textile based pants, hammocks, bags and roses. I solve the unmet need of people who look for unique fashion alternatives for stylish yet unique handcrafts. The colors form Bohemian Artisans are ravishing. 

3) Who are you offering it to? 

I am targeting through Search Engine Optimization worldwide, I sold some pants to Australia, Croatia, and the United States. It does not depend on where the customer is, its more about their style and their unmet need of a stylish unique handcraft. 

4) Why do they care? 

No product in this store is replicated the indigenous communities in Otavalo, Ecuador handcraft every artifact. There are no machines or factories where these textiles are produced. What makes these products so unique is that every single detail is put with the hands of indigenous Otavaleans. These colors represent the uniqueness of the Otavalo Market which attracts tourism around the globe.  The roses in Bohemian Artisans are brought from Dream Farms Corp, which exports worldwide and has partnered up with our Clothing Brand to represent the true Ecuadorian Experience. These premium quality roses are delivered on a 3-day shipping from Ecuador to your door. These roses are amongst the most superstitious roses in the world due to their perfect environment to grow in Cayambe, Ecuador.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

I have a contact in Ecuador that has a rose farm with high-quality roses amongst the purest in the world. He works next to Otavalo and I can constantly talk to the Otavaleans and pick up more inventory. 

From the feedback received in my first idea napkin, I figured that I don't need to present my idea, but what customers want. I need to look more at the concept of what drives my customer's purchase and not what I think. Thanks Chloe for that, you also mentioned that I need to compete with Forever 21 and Urban Outfitters, but the beauty of my products is that there is no machinery, everything is handcrafted by the few indigenous communities in Ecuador, so they may be able to replicate it, but my items are original and have a history behind them. That adds more value than anything else.