OTAVALO ARTISANS
I am offering an online Ecuadorian experience. I want my seller platform to express the true meaning of the Ecuadorian culture. I sell premium quality roses from Ecuador with low cost, 2-day shipping to the US. I will solve the unmet needs of people looking for unique artisanal products. My products are very unique because all of the pants are handcrafted, symbolizing the Otavalean culture of Ecuador.
I am offering this for the rising trends of Bohemian, Hipster, Retro and Vintage Fashion. These trends have risen in Google Searches as you may see in the attachment below.
My demographics include a wide range of ages from 15-55 (early teens to retired). This is because I have interviewed many people, and some college students or kids are into these trends and older people with extra disposable income that want comfortable, unique artisanal products from different countries.
4) Why do they care? Your solution is only valuable insofar as customers believe its value to them. Here, explain why customers will actually pay you money to use your product or service.
The Otavalo Market in Ecuador consists of a Rainbow of Andean textiles, 20% of my Revenues go directly towards the community to support their growth and expand their productivity. First of all, no product in my store would be the same since there is no machinery to make these products. The quality is from rare Ecuadorian wood, alpaca wool, and strong textiles that emphasize quality. My dad has a rose far in Ecuador that has a unique business account with FedEx that brings the roses in less than 3 days to the customers' door all the way from Ecuador. The climate in Cayambe, Ecuador is optimal for rose production and growth making the roses in Ecuador one of the finest in the world. This rose farm is only 15 minutes away from the Ecuadorian market of Otavalo, which eases the transportation costs from Otavalo to my e-commerce distribution in Ecuador. I have a competitive advantage over the other sellers because of my contacts. Also, I am in a Search Engine Optimization class aside from the University. This self-learning experience would show me how to make my result appear first in the Google searches for my products' keywords. This marketing tool would help me reach my niche and satisfy my customers. I have a modeling session with my products in a perfect setting that would make my customers want the products since they want to have the experience I would promote by purchasing inside my store.
I believe that the elements I have for this business fits in a very organized and planned manner. I have prepared, managed and organized all of these aspects since August 2018, planning the perfect launch of my Artisanal Store online. As mentioned earlier, I am passionate about trends in Fashion and these artisanal products fit perfectly with the wase of contacts I have. My secret sauce is very rare to find amongst my competitors. I have fast, effective and a business achieving economies of scale to move my products easier without the extra shipping costs.
You mentioned you love fashion, and I remember in your elevator pitch you mentioned people will purchase these products because they are unique. You also opened this post talking about who would wear it because it the trend. However, when you talked about why customers would care you didn’t mention any of this. I do agree that supporting a community would be a reason why some would purchase the product, but they could also do that just through donations if they weren’t interested in the product. I would mention all of those as reasons why customers would care. They are beautiful and unique products. You did a great job explaining your experience as an entrepreneur. I also like that you are not only taking college courses but extra course which shows you are determined to learn as much as you can to be successful.
ReplyDeleteHey Sebastian! I think you have done a lot of research into this before hand and can feel your passion for the business, but what's left out is the customers and why they would really want your product. Trends are trends, meaning they don't last forever, and you have to compete with big names like Urban Outfitters who supply most of the market with trendy clothes. You are very in touch with yourself and the overall market, but you need to talk more about your customers, there individual drive to purchase your products, not what you think would drive their purchases.
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