Figuring out Buyer Behavior

Figuring out Buyer Behavior

My Segment would be teens, college students, and young adults. 

Interviews:

Max Greenberg (21-year-old Male, Pre-Med, American)

• Max purchased two Inca pants, he enjoyed their vivid colors. He mentions these pants are perfect to lounge, chill and stay at home. He is open to any type of fashion trends and would love to buy more, but he wants to see more availability of the products. I gave him my number and I will open the storefront this Saturday or Monday (7 or 8) October. So he will purchase them as soon as more colors are available. 

 

Daniel Pluck (22-year-old Male, Engineering Major, American)

• Daniel liked my bags, and he thinks they are worth $60. He is comfortable about the thickness and high quality of these products since they are handcrafted, they are professionally assembled, instead of machines making bulk productions. These are carefully inspected and assembled by indigenous communities in Otavalo. He really liked that I would donate 20% of the revenue I make to the community to impact on their growth the community would keep fulfilling my orders. 

Chiara Sapaio (21-year old female, Engineering major, Italy)

• Basically loved my artisanal products. She was very interested in the hammocks, bags, and pants. I sold her one for 30$. She likes the unique textures, colors, structure and design of Otavalo. She said that she would pay more just because of the fact that these products are handcrafted by an indigenous community in Ecuador. 

Bailey Fernandez (19-year-old Male, Freshman exchange student from Spain) 

Bailey said that his parents would love this bohemian, indoor lounging concept, but he aspires a more "Prepi" look. He would not buy these bags because he is into more modern trends such as minimalism and dark colors. He has no opposing feeling against my products but his tastes are different. He enjoyed the concept of premium quality roses from Ecuador being delivered to your door in only 2 days. Bailey would recommend these products to his parents that are interested in a Contemporary Rustic design that fits my products perfectly as seen in the image below:

I learned that not everyone is interested in the same trends such as Bailey, but many Americans, Hispanics, and Europeans enjoyed the colors and Quality of each individual products. The way that the products are "Handcrafted" make each and every product sold in this Store unique. I also learned that the opinion of consumers in my store is that they are very high quality since the tectiles are resistant, thick and hand crafted.