What kind of hobbies does your customer have?
This is Sergio Arcos, he is an Argentinian international student at Boston College. He surfs, and is in the horse riding team of the school, with a scholarship in that field of horseback riding. He also follows different clothing trends, he acquires "Retro" "Bohemian" style.
What kind of car do they tend to drive? (What color is it?)
He rides a bicycle to horseback riding session and to the beach, where he surfs as well as study at the Boston College. It is a white fixie bike, a road bike.
What TV shows do they watch? Do they have children?
He does not watch TV, he is concentrated in his schoolwork and is involved in the photography club. He is a very busy person and follows the Buddhist religion. He is 24, about to graduate from college.
What are their favorite books, and who are their favorite politicians?
He is a Democrat, he thinks that Trump is a disgrace and is completely against him, but politics is not his main concern.
How old are they? How old do they feel? And so on. The richer the detail, the better.
He is 24, they are in great shape and active. He follows fashion, art, and horseback riding.
After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar?
I have in common fashion and surfing hobbies. I like the bohemian and hipster trends.
If you have anything in common with the avatar, do you think that is a coincidence? Why?
We are both college students that try not to waste time, try to keep clean and do a lot of exercises.
Sebastian,
ReplyDeleteI definitely enjoyed how you described your avatar. I liked how you made your avatar relatable to others. I am also very focused on my schoolwork and rarely watch television during the week. Nice job on the assignment!
Hey Sebastian! You definitely have a clear view on what your typical customer looks like! I can see how most of your customers would be multicultural and the outdoors type, as you are selling comfortable and breathable clothing along with hammocks and things of that nature. You focused a lot on hobbies, but what is it they read? Where do they go most often? Answering questions like these helps you find areas to sell or market your products. Like a beach hut if you plan to sell to surfers/beach bums, or maybe try to start a trend on campuses.
ReplyDeleteGreat job on answering the questions. What I would like to know about the avatar is more about his social circle. At one point it says he is so focused on school that he doesn’t watch TV, but then it seems he has many hobbies. Does he hang out with his team any? Does he hang out with a group of friends at the beach or does he go solo? Dr. Pryor talked a lot about social groups and I think it has a lot of influence on what brands people buy. Knowing more about customer’s social groups can help learn more about your avatar.
ReplyDelete