15A - Buyer Behavior

3)
After conducting interviews with three different people, I learned that each person has its own style of deciding how they purchase clothing online. However, since my products are artisanal, handcrafted, unique and from Ecuador where I donate 20% of my revenues to the community of Otavalo, it changes the whole situation. After explaining my mission and purpose of the business, people think that the products gain a higher value and are willing to pay the 30$ for each pant, bag, hammock, etc. The fact that each product is unique gives the product a price mark up in its specialty as its artisanal and used with Andean textiles.

4)

My segment is preferable in a store, but the difference of an online "store that never closes" and can be basically accessed from everywhere, is a benefit that helps my products be acceded from everywhere. People in the Etsy storefront like good quality pictures, and a background for each store that makes it unique. From the interviews conducted, I found out that the majority of people nowadays purchased clothing online, just because of the benefit that if they don't like it; they have the ease to return it and get their reimbursement for the product.


5)

I explained my uniqueness and the specialty of each product. There is no machinery, there is no advertising online, these products are unique and one of the trends in today's market is the "uniqueness" of clothing. People do not like to see someone else wear their same clothes, so they try to be as abstract as possible in their choices of shopping. They mentioned that since the store is for a good cause, handcrafted and so niche, that they would consider the products a good purchase.

6)

I basically started asking for their opinion on new trends in bohemianism, uniqueness and inline shopping. After that, I explained a bit about my products, that I just launched a Beta of my online store (not official, im still working on it). Check it out: https://www.etsy.com/shop/BohemianArtisansCo/edit?ref=seller-platform-mcnav

I realized that people today (majority interested in fashion) like that their clothing is unique and like to "stand out" amongst others. 


7)
People like high-quality products, they like the option that if they don't like it, they can just give it back. People do not like to see their clothes worn on other people, they like to stand out. They want the company in which they are purchasing to be a responsible corporate business, giving back to society.