9A – Testing the Hypothesis, Part 2 (Vapers vs Smokers)

Who: Are there certain people or certain businesses that, although they share a lot in common with the others in your opportunity, nevertheless fall outside the boundary? Why?

• The people that share a lot in common with others in my opportunity of nicotine patches for cigarette addictions such as "Vapers". These vapers do not find it bad to smoke since they "don't smell bad" or "don't suffer from yellow teeth". People that vape doesn't find an interest to stop smoking their e-cigarette because they say it is not harmful. Phillip Morris is moving to an e-cigarette industry and people do not find it harmful and will continue smoking.   

What: At what point does the need you identified differ from another need? (Is thirst the same as hunger? Or is the desire to appear fashionable the same as the desire to be loved by others?)

• The point where vaping differs from smoking cigarettes established a boundary in the "amount of chemicals". Personally, I vaped about 1 year ago. All of a sudden blood would come out of my nose and I did not know why so I stopped vaping to see what was the co-relation and the bleeding stopped. About 6 months ago I continued to vape (for a week) and the bleeding continued again. Nevertheless, there is a difference in vaping where scientifically, it is not viewed " as harmful" than cigarettes. People report that they feel "fitter", and reduced the famous smoking cough (which is the worst)  

Why: Is the underlying cause of the outsiders' need different than people who are inside the boundary?

• The health concept of people is what really concerns their health. After speaking to 5 new smokers or vapers, I realized that their number one priority was health, then money then smells, then teeth. These people do not need these nicotine patches because some of the e-cigarettes do not have strong nicotine additives, but others do. 

Inside the boundary	Outside the boundary
Who is In: Smokers of cigarettes, cigars and heavy nicotine based vapes/e-cigarettes	Who is Not: Vapers, e-cigarettes, hookahs
What the Need Is: Extremely effective nicotine patches to remove their addiction to cigarettes	What the Need Is Not: These nicotine patches are intended to reduce bad habits for your health. People who vape do not find it "unhealthy" to smoke.
Why the Need Exists: Health concerns, save money, remove the odor, conserve healthy teeth.	Alternative Explanations: They are almost the same, but the difference between smoking and vaping has some clear boundaries.